Web · Figma concept
Alder & Row
Objects for a quieter home.
A furniture-house system I designed in Figma: paper, serif, honest materials. Homepage, collection, product, and checkout as one calm shop. Not a client commission.
The system
A quieter home
Editorial hero, paper and serif, objects with honest materials. The shop recedes so the furniture can speak.
Collection as browse
Living room as a considered edit: filters, materials, and prices that stay glanceable.
Product that breathes
A single object, options without chrome soup, and the facts you need before you commit.
Calm checkout
Contact, delivery, pay. White-glove as the default, not an upsell stacked on noise.
Figma concept
Designed by Design by Elliot in Figma. A full shop study, not commissioned work.



